SIGNIFICANCE OF YOUTUBE IN A DEVELOPING SOCIETY

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On Wednesday, July 22nd, the Supreme Court of Pakistan threatened to ban YouTube in the country. The court expressed this because of the unregulated content on Social Media. The judges particularly pointed out the scrutiny of the family of the member of the judiciary on Social Media.

YouTube, in the past few years, has created a huge influence on its audience that comprises over 2 billion individuals around the globe. The Supreme Court hasn’t realized the significance of this platform in a lower-middle-class nation which is in the developing phase.

Pakistan is suffering for decades from the lack of literacy, unskilled professionals, corrupt bureaucracy, and lack of quality institutions and also a lack of well-qualified teachers. YouTube has gained considerable popularity across the country in the past years and many people have benefited themselves from this platform.

 

YouTube can play a significant role in a developing society which is discussed below: –

 

YOUTUBE AS AN E-LEARNING PLATFORM

YOUTUBE AS AN E-LEARNING PLATFORM

Due to a lack of quality learning centers, YouTube has become a tutor for those who have eager to learn. Many professors and qualified teachers from around the world have uploaded millions of lectures on almost every subject. This facilitates students who want to study online.

PLACE TO LEARN EMERGING SKILLS

Developing countries like Pakistan have a shortage of skilled individuals. YouTube has also provided these guys with a place where they can learn new skills and can also enhance there already existing skills as skills are the root of success.

LEARN EMERGING SKILLS ON YOUTUBE

PROVISION OF FREE ENTERTAINMENT

YouTube has also provided a lot of free entertainment of different sorts over the years. From YouTube, the birth of terms like VLOGGING, PODCASTS, LIVE ONLINE STREAMING took place. Millions or even billions of videos have been uploaded up till now for entertainment purposes.

 

A SOURCE OF EARNING

YouTube is also a source of earning for those who contribute by uploading their videos on the platform and call themselves as You Tubers. A You Tuber can easily earn a lot of bucks if he is passionate about his work. The families of these You Tubers are entirely dependent on the income coming from YouTube.

significance of youtube

AWARENESS OF SOCIAL ISSUES

There are a lot of social issues prevailing in our society. YouTube has helped in spreading awareness among our people about these issues. This also has reduced extremism in our society and has promoted a liberal lifestyle.

importance of youtube

ADVERTISING AND MARKETING

Many companies from all over the world have used YouTube to enhance the marketing of their products by showing advertisements on YouTube. YouTube had made US$15.1 billion in 2019 through advertisements.

 

Importance of youtube in developing society

TRANSFORMED THE WORLD INTO A GLOBAL VILLAGE

Videos on YouTube are uploaded by people belonging to different cultures and different regions of the world, speaking different languages. This makes YouTube a diverse platform. This diversity connects people from all over the world together. Through these connections, YouTube today has transformed the world into a global village.

youtube - building community

 

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